President Clinton, as part of his goal to increase technical awareness and interest in the sciences, asked the various major computer companies to cooperate in a large Multimedia publishing project. The general theme was "Elephants". The piece from Apple was titled: "User Friendly Elephants and Their Friend, the Mouse". IBM's: "How to Sell an Elephant to Someone Who Wants a Racehorse". Novell's: "Connecting Elephants". Borland's: "All Elephants Should Cost $99". NeXT's: "Painting an Elephant Black". Microsoft's: "Why You Should Buy Microsoft Windows". Netscape's: "Old Elephant never dies." Intel's: "Elephant Inside"